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This Is The Way Gay Hook-Up Application Grindr Is Actually Courting Foremost Marketers

Sunday

Unless they will have tried it by themselves, a lot of marketers cannot know that gay geo-social marketing app Grindr provides a strong marketing and advertising businesses and a potentially worthwhile future information businesses.

Grindr claims to be the prominent all-male cellular social media around, with nearly 10 million people in 192 region. Those consumers tend to be explained in Grindr’s pitch data to advertisers (which you can discover completely below) as “affluent, tech smart people,” which generally build within the normal money, save money on products than direct everyone and therefore are prone to bring potential trips systems: a perfect target base for advertisers.

Butis also a possibly risky place for brands to promote: it is mainly familiar with manage no-strings intercourse, which can often be associated with unpleasant code (although Grindr does have a team of real person moderators to try and stamp this out). In August a security problem remaining people’ stores in danger of getting uncovered by third parties. The organization has actually since handicapped length display, which showed exactly how close a possible fit were to a person’s present place. Read More »